Yuexiu Property Company Limited was listed on The Stock Exchange of HongKong Limited in December 1992. Guangzhou Yuexiu Group Co., Ltd. is a state-owned enterprise affiliated and managed to the State-owned Assets Supervision and Administration Commission of Guangzhou Municipal People's Government. It owns the famous landmark projects such as Guangzhou West Tower, East Tower and Ersha Island, which is a pivotal benchmarking enterprise.

Image problems brought by the brand collection development

Yuexiu real estate brand image is to be unified with the Yuexiu Group, but also need some differences; Yuexiu real estate itself is a huge group brand, with a large number of companies and real estate projects, to tsolve the unity of the image becomes more difficult; Yuexiu real estate needs to expand from the local market to the national market, to become the world's leading brand in the future.

Perfect specification through VI design

The two sides use professional knowledge and have numerous interactive communications. We have created a manual that is both professional and easy to understand for Yuexiu real estate, which becomes guidance to the construction of Yuexiu real estate brand image. Now, in the many landmark buildings in Guangzhou, we can see the strict, professional and uniform image brought by the new VI specification, they shine in the night sky of Flower City.